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We Are Executive Strategists for Tech Companies
At AccelG2M, we are proven executive strategists who partner with CEOs of young technology companies to define and roll out a clear go-to-market strategy to accelerate revenue growth and market leadership
Our Experience

Our founders were top executives at some of the fastest growing software startups including Hortonworks, SpringSource, VMware, Vitria, Composite Software, Arbor Software, Viasoft, and Savvion. We helped drive the go-to-market plans needed to scale these businesses from $0 to more than $250M and position these companies for successful exits via IPO and M&A.
Our Team
Herb Cunitz
Herb Cunitz has 30+ years experience building global, high growth sales and marketing teams for venture backed and public enterprise software companies, resulting in 3 IPOs and 2 acquisitions. Companies include Hortonworks, Vitria, Viasoft, SpringSource/VMware, Savvion/Progress, IBM and others. The most recent success was growing Hortonworks from early stage to $250m and 1,000 customers as President.
Mitch Ferguson
Mitch Ferguson has 30+ years experience building global, high-growth business development and channel sales teams for venture backed and public enterprise software companies, resulting in 3 IPOs and 2 acquisitions. Companies include Hortonworks, SpringSource/VMware, Vitria, Composite Software/Cisco, and Arbor Software. The most recent success was generating more than 50% of Hortonworks revenue in the first 3 years, enabling them to go Public in 2014.
Shaun Connolly
Shaun Connolly has 25+ years as a software executive, business strategist, and product development professional with expertise in big data, cloud, devops, and open source. As Chief Strategy Officer at Hortonworks, Shaun helped Hortonworks be the fastest enterprise software company to go from $0 to over $250M in revenue in just 6 years and go public along the way. Shaun also played key product strategy roles at SpringSource/VMware, JBoss/Red Hat, and Bluestone/HP.